About the Author

Richard is the founder of UK-based independent CRM consulting firm, Mareeba. He has been an independent CRM consultant since 2004 and has been working in the CRM industry for 20 years, during which time he’s been involved in over 300 CRM projects.

Richard Boardman
Founder, Mareeba CRM Consulting

Copyright 2015 Mareeba Limited

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While CRM software can transform an organisation’s performance, it’s not as easy to do as many would have you believe.

Industry insider and independent CRM consultant, Richard Boardman, walks you step by step through the process of buying and implementing CRM software, and explains how to do it quickly, effectively, at less cost and with less risk

The ebook explains:

  • How to plan CRM projects that will have real impact
  • How to find vendors you can trust
  • How to cut out the fat and negotiate the right price
  • Why choosing the right software is not your biggest challenge
  • The most common contractual pit-falls
  • The hidden traps of the implementation process
  • How to get people to use the system

An Industry Insider's survival guide to everything you need to know about buying and implementing CRM software

All the stuff that you absolutely need to know, but no one will tell you about buying and implementing CRM software

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